For European manufacturers, Chinese New Year is the key to success
Thursday, January 27, 2022 - 16:10
It will be under the sign of the tiger and, according to the stars, it should be one of spontaneity, novelty and the granting of secret wishes. For people working in manufacturing, however, the arrival of the Chinese New Year, which in the calendar fluctuates between 21 January and 20 February, marks an absolutely crucial milestone in the season.
It is often here that it is decided whether and how successful the following year will be. In fact, the Chinese New Year is also associated with the term 'Chunyun', when people travel en masse to see their families and fifteen days of celebrations break out across the country. For two weeks, most Chinese factories are unable to produce anything, and all orders go back to Europe, at least for a while.